Posts tagged ‘scientists’

Jun 22

Cannes Lions 2015: Scientists vs. Poets

SCIENTISTS VS. POETS – THE ART OF CONNECTING DATA TO STORYTELLING

Traditionally the artistic left-brain indulgences have been diametrically opposed to the analytical right-brain disciplines. However, in today’s hyper-connected world, the best marketing comes when you embrace the creative tension between left-brain and right-brain. Powerful storytelling will always be the best way to motivate people’s behaviour, but data and analytics can help brands get under the skin of that behaviour. DigitasLBi Chief Creative Officer, Chris Clarke, and Chief Data Scientist, Jason Kodish, will battle it out on-stage before using real data gleaned from the audience to create compelling “stories” in real-time. Using these practical examples they will demonstrate that the best, most compelling narratives come from a combination of data and storytelling. They will prove once and for all that the scientists and the poets should join forces.

Jan 8

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Send & Receive: Poetry, Film & Technology in the 21st Century (symposium at FACT Liverpool, part of the Type Motion exhibition)

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FACT, in association with the University of Liverpool, PoetryFilm and The Poetry Society, is pleased to invite you to imagine the future of poetry at our symposium Send & Receive: Poetry, Film & Technology in the 21st Century. With presentations from artists, scientists and thought leaders, the day examines innovative platforms involved in contemporary poetic practices.

Part of the Type Motion exhibition still running in FACT.

The symposium will include three distinct discussion areas, with audiences invited to join facilitated discussions after each segment. Confirmed speakers include George Szirtes (poet and translator), Deryn Rees Jones (poet and director of Centre for New and International Writing), Zata Kitowski (Director of PoetryFilm), Marco Bertamini and Georg Meyer (Visual Perception Labs UoL), Suzie Hanna (Animator and Professor of Animation Education) and Jason Nelson (hypermedia poet and artist, Australia).